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    • pineapplesandwiches: I’m collecting for someone who.. A clever campaign from Publicis for the charity The Passage catching the public’s attention by using reverse messages on cardboard signs (typically associated with homelessness) Publicis: “The idea was simple: give each volunteers sign highlighting the purpose of The Passage in a unique way.” And during the three hours the signs were being used in Victoria station, London, donations increased by over 25%. A success!
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    pineapplesandwiches: I’m collecting for someone who.. A clever campaign from Publicis for the charity The Passage catching the public’s attention by using reverse messages on cardboard signs (typically associated with homelessness) Publicis: “The idea was simple: give each volunteers sign highlighting the purpose of The Passage in a unique way.” And during the three hours the signs were being used in Victoria station, London, donations increased by over 25%. A success!
    Zoom
    pineapplesandwiches: I’m collecting for someone who.. A clever campaign from Publicis for the charity The Passage catching the public’s attention by using reverse messages on cardboard signs (typically associated with homelessness) Publicis: “The idea was simple: give each volunteers sign highlighting the purpose of The Passage in a unique way.” And during the three hours the signs were being used in Victoria station, London, donations increased by over 25%. A success!
    Zoom
    pineapplesandwiches: I’m collecting for someone who.. A clever campaign from Publicis for the charity The Passage catching the public’s attention by using reverse messages on cardboard signs (typically associated with homelessness) Publicis: “The idea was simple: give each volunteers sign highlighting the purpose of The Passage in a unique way.” And during the three hours the signs were being used in Victoria station, London, donations increased by over 25%. A success!
    Zoom

    pineapplesandwiches:

    I’m collecting for someone who..

    A clever campaign from Publicis for the charity The Passage catching the public’s attention by using reverse messages on cardboard signs (typically associated with homelessness)

    Publicis: “The idea was simple: give each volunteers sign highlighting the purpose of The Passage in a unique way.”

    And during the three hours the signs were being used in Victoria station, London, donations increased by over 25%. A success!

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